Hosting providers with a focus on helping digital agencies should look to offer rewards for referred business. Referral schemes typically work in one of two ways:
1. Agencies benefit from a reduced rate on the hosting provider’s retail pricing. This allows the agency to make a bigger margin on hosting when invoicing their own customers.
2. Agencies pass on the customer to work directly with the hosting provider. Referral bonuses are then paid for revenue generated.
Referrals also work both ways. It may be a surprise to learn that hosting providers are often approached by customers who are looking for digital agency recommendations, either to build new projects or help with existing ones.
If the agency provides the host with some details on the types of client projects they look for, along with budget and any other requirements, the hosting provider can send over appropriate design briefs and make introductions to suitable prospects.
Passing on new business prospects to trusted agencies is a great way to build a mutually beneficial working relationship.