Informing your customers about the significance and value of good hosting is important, particularly when your customer may not have any knowledge or experience at all about how web hosting works.
For a newcomer, setting up an online business website for the first time, it’s easy to assume that inexpensive shared hosting is all that’s needed. It’s worth spending time educating users about the benefits to their business of fast website speed, good online security, and full server management.
Every customer is different, of course, but if you work on a retainer-based business mode, it’s sensible to include hosting as an included service, with plenty of scope to scale up as your customer sees successful growth online.